Influence of Strategic Competitive Advantage on Cooperation Performance

نویسنده

  • Ridwan Ibrahim
چکیده

The purpose of this study was to find solutions for problems related to the cooperation performance when connected with Strategic competitive advantage. This study was theoretical review, especially about the effect of Strategic competitive advantage on the cooperation performance. Competitive advantage is the ability of a company to achieve economic benefits in respect of the profits that can be achieved by a competitor in the market in the same industry. Companies that have a competitive advantage always had the ability to understand the changes in the structure of the market and is able to choose an effective marketing strategy. The results showed that Strategic competitive advantage have a significant effect on cooperation performance. Furthermore it was found that Strategic competitive advantage has implication for cooperation performance.

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تاریخ انتشار 2015